Our early days of Winery Social Networking
As we launch our most recent vintage 2007 of our flagship Cortes de Cima wine, it causes me pause to reflect on the decade which has passed since we first starting marketing our wines from Cortes de Cima. The reviews our first vintages – 1996 and 97 – received in the Portuguese press were, to put it mildly, not the most encouraging for newcomers to the wine scene (and foreigners to boot!).
I am now glad that I kept some of these articles filed away, as they are worth a good chuckle, even though at the time we were sorely tempted to use them to fuel a bonfire! One review in the ‘Expresso‘ (20.2.99/JQ) titled “De cima a baixo” (transl: from top to bottom, or from high to low, a pun on the ‘Cima’ in our name), found Cortes de Cima 1997 without the “redondeza e a calidez habituais da planície heroíca” (transl: roundness and heat usual from the heroic plain.) As a parting stab, the reviewer added: “terá o estilo que o seu produtor quer. Para mim, uma coisa é absolutamente evidente: está longe de merecer o preço por que se fez pagar.” (transl: “It must be the style that the producer wants. For me, one thing is absolutely certain, it is far from deserving the price that is being charged.”) The price listed was 1690$ (=8.36€)
We fared no better in the March ’99 edition of ‘Epicure‘ – with a review of 10 Alentejan red wines by a panel of 7 known Portuguese critics. Cortes de Cima 1997 with a meager 12 out of 20 points, won an uncontested last place, even below the minimum 13 points needed to qualify for the lowest rating of ‘Suficiente’. Explanation was simply: ‘O seu aroma não e limpo (palha verde) embora na boca seja muito melhor.’ (transl: It’s aroma is not clean (green straw), although the taste is much better)!
However, Cortes de Cima had a hidden secret weapon to fight these negative reviews, which no other Portuguese wine producer was doing at the time! Back in 1999, long before anyone had ever heard about a blog, facebook, twitter, or Adegga rating, Cortes de Cima already had our very own Visitors Guestbook on our very own website! Way back in the last century, we were already using the power of the internet to connect directly to our wine fans. At the same time those depressing reviews were reaching us from the Portuguese wine press, Portuguese wine lovers were encouraging us directly to fight on!:
Excerpt from: Visitors Online Guestbook, www.cortesdecima.pt
Date: Mon, 25 Jan 1999
From: Diogo Barata de Tovar
To: Cortes de Cima
Ex. Mos Senhores
Provei uma garrafa do vosso vinho Cortes de Cima Tinto de 97, tendo ficado completamente fascinado pela “obra”. Há já muito que não provava um vinho tão rico, encorpado, cheio de frutas bem Madura, um colosso….e dando muitos parapéns pela “obra prima” que criaram.
(Transl: I tried a bottle of Cortes de Cima red 1997, and was completely fascinated by this “work”. It’s been a long time since I have tried a wine this rich, full bodied, full of well ripened fruits, a colossal…many congratulation for this “masterpiece” which you have created.)
And outside of Portugal, the very same Cortes de Cima 1997, brought home the only Silver Medal for Alentejo in the 98 International Wine Challenge and received a rave review “The nose on this wine promises a great deal, bursting with fruity, ripe aromas – and it delivers too, with a superbly smooth, rich palate and a minerally edge from the balanced tannins.” Cortes de Cima the producer was also highlighted as “a fine, new, expanding estate at the southeast point of the Alentejo.” (Wine Magazine, Oct 1998.)